A Shift to Brand Communication

We’ve always been committed to helping every client communicate effectively through beautifully designed materials- specifically, websites. Now, we’re taking our talents to the next level.

September 22, 2013

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AWP has shifted our focus toward delivering on your needs through a full brand communication process. This means we’re thinking bigger picture. We’re not just building something beautiful – we’re considering your brand, communication goals, and target audience to build a road map to healthy and effective relationships. We’re taking it a step beyond aesthetics, and creating engaging experiences for every member of your target audience through a holistic brand strategy.

Our brand communication process is tried and true. It creates impact through diagnosis (brand articulation), the development of a strong brand foundation (visual identity development and messaging strategy), delivery, and an ongoing relationship to measure success and refine communication strategy to maintain a brand’s full potential. This cycle has created significant impact for our clients with measurable results.

One of our favorite examples of this success is the work we’ve done for Planned Parenthood. Through a grant-funded contract, we developed the ‘Out For Health’ brand. Out for Health provides outreach, education, and information to LGBT people, their healthcare providers, and the community at large. Because of the brand value we created through cohesive web, print, and marketing assets, Planned Parenthood of the Southern Finger Lakes was able to secure contracts with the New York State and Michigan Departments of Health to expand the reach of the program and its resources. The site, created as part of the brand campaign, has allowed health professionals to log over 1,000 hours of online self-directed training. The success of Out for Health led to more grant funding for sub-projects including Pee in Peace and Project CAP. You can learn more about our relationship with PPSFL by checking out our case study.

Want to learn more? Contact Allison and ask to schedule a Brand Articulation, the first step toward building a brand strategy with impact.