Compelling messaging and beautiful motion graphics.
The Corning Museum of Glass is an amazing place to visit. It’s art, science, history, innovation, education, live demonstrations, and tons of FUN all wrapped into one affordable admission price. CMoG also has a state-of-the-art concert hall featuring orchestral performances that are open to the public. Their concert events are well attended, but interestingly enough, they’ve found that a large percentage of concert- and event-goers have never actually visited the Museum itself. What a shame! What could be done?
CMoG engaged us to create a digital sign displayed in the auditorium lobby with the purpose of highlighting the Museum’s offerings and encouraging concert goers to “See What’s Inside”. We created compelling messaging and a beautiful 2-minute motion graphics loop that runs on a prominently placed HD screen. An alternate version of this video runs in regional highway visitor centers.